Resources dedicated for small businessesĪccording to Pinterest, for every $1 spent on the platform, businesses typically make $2 in return.Tools for shopping, sharing, and promoting. With the increased number of users, businesses have the opportunity to reach an even higher number of prospective customers. Despite not always having this large of an audience, Pinterest has always had a high conversion rate for small businesses who use the platform to market their products. What are the Benefits of Using Pinterest for Marketing Small Businesses?įirst, Pinterest is now the fourth largest social platform, just after YouTube, having 367 million active users in 2020. Learn how to use Pinterest for marketing and update your strategies for growth. This allows for content to spread at an incredibly fast speed. The focus is on creativity and allowing users to navigate in search of interesting ideas.Ĭontent is organized based on special interests and users are able to search for and scroll through seemingly infinite amounts of images (and videos too now) that they can then pin to their own virtual bulletin board that other users can also see and pin from. So if you have a small business and do not already have a Pinterest Business account, you are missing out on a direct marketing opportunity that could play a huge role in the growth of your business.ĭifferent from other social platforms, Pinterest is primarily an image search engine and is designed to make saving and sharing the main activity of its users. Pinterest is a social network that users visit to discover new ideas and shop for new products.
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